ROAD TO GRAVITY

This social content series chronicles Lucid's journey in preparing for production of the all-electric Gravity SUV. Through over two dozen episodes, we gave people a behind-the-scenes look at testing grounds, design studios, factories, and more.

I played a multidisciplinary role in bringing this story to life, doing everything from directing talent and interviews to crafting content strategy and scripts.

The result? Video views and engagement hit all-time highs across our social channels. Brand sentiment and product confidence were increased. The stock price even jumped 8% the day we launched (ok, we can't confirm causation for that one, but it's fun to think about, right?).

Check out some of my favorite episodes below — or watch them all here.