I'm a WRITER, CONTENT STRATEGIST, and CREATIVE DIRECTOR that helps brands thrive across all touchpoints of the customer journey. I want to hook you with a line that makes you think in new ways — and craft experiences so seamless that you don’t have to think at all.
EXPERTISE
Verbal Identity, Social Media, UX, Product, Content Design, Editorial Strategy, 360 Ad Campaigns, Web, Experiential, Emails
EMAIL
SunnyKingPak@gmail.com
EXPERIENCE
Lucid Motors, Creative Director, Brand Team APR 2023 - May 2024
-Executed brand campaigns and content for teams in marketing, product, PR, HR, and beyond.
-Created brand voice guidelines and ran training sessions across the organization.
-Built and managed the copy department consisting of up to 3 writers.
-Reviewed, edited, and approved copy created by teams across the entire organization and external agencies.
Meta, Writer, Global Business Marketing APR 2020 - JAN 2023
-Led multi-disciplinary teams to develop programmatic content that communicates key company messages across the Meta for business social channels.
-Crafted the content design, strategy, copy and writing guidelines for the Meta for business website redesign.
-Created brand voice and tone guidelines for Instagram for business and ran training sessions across the organization.
Kettle (on-site at Apple), Senior Copywriter AUG 2018 - MAR 2020
-Executed interactive content on Apple.com for product launches, company values, education programs, and more.
Freelance, Associate Creative Director/ Writer OCT 2017 - AUG 2018
-Grey: Led content creation for digital ad campaigns and social media for Fitbit.
-Zume Pizza: Established the brand voice and executed copy for web, social, product packaging, uniforms, and delivery trucks.
-Toaster: Concepted 360 campaign ideas for Evernote.
-MasterClass: Wrote digital campaigns to launch new classes for Armin Van Buuren, Stephen Curry, Alice Waters, and Thomas Keller.
-Blast Radius: Executed social posts for HP Printers.
Benefit Cosmetics, Senior Copywriter SEP 2016 - SEP 2017
-Concepted and executed digital toolkits for global product launches of Hoola Bronzer, BADgal Mascara, and Boi-ing Concealer. Toolkits include ad campaigns, web content, banners, emails, launch videos, and social posts.
Swirl, Copywriter JUL 2015 - SEP 2016
-Established the brand voice for Cool Eect and launched at SXSW.
-Worked on web and digital ads for Kipling, Juniper, Walt Disney Museum, California Grapes, and Box.
Razorfish, Copywriter JUN 2013 - JUL 2015
-Wrote web copy for everything from homepage takeovers to product detail pages for Intel, T-Mobile, Kia, Microsoft, HTC, and HPE.
-Created award-winning social work for Netflix.
Skona, Junior Copywriter JAN 2012 - JUN 2013
-Worked on digital and OOH for MarkLogic, Shure Microphones, ON24, and SFPD.