Meta for Business Website Redesign

With nearly 25M visitors every month, Meta’s business site is an essential resource for advertisers. But feedback and data consistently showed that users struggled to find what they were looking for. Through deep collaboration with stakeholders across the organization, our web team overhauled the entire site with a vision to create a learning journey that’s intuitive, streamlined, and action-oriented. I led the editorial strategy, created page templates, established brand guidelines, and wrote key pages across the site.

Entry Points for Every Business

Creating a content ecosystem that caters to individual needs is critical to increasing adoption and success. That’s why we created different page types for different use cases. Whether you’re onboarding or troubleshooting, a big corporation or a small business, we have the right starting point and learning path for you.

Product Pages

For those that want to deep dive into a specific product, these pages act like a user manual, consolidating resources across the entire site into single location.

Segment Pages

To cater to our vastly diverse audience, we created pages that let you self select your business type. So whether you’re a global organization, mom & pop shop, developer, or creator, there’s a portal full of resources created just for you.

Goal Pages

For those that have a specific business objective in mind — whether it’s growing your following, getting leads, or increasing sales — we have pages that offer step-by-step instructions to help you accomplish your goals.

Consistency is King

Additionally, we created guidelines to help internal teams worldwide stay on brand. I held training sessions and office hours to help onboard our partners, review content, and offer consultation on any copy needs.

FACEBOOK FOR BUSINESS: WEBSITE REDESIGN